If you are not generating leads, your business is dead.
Sometimes the best way to generate leads is to do so behind the scenes with your sales funnel.
Here are 25 ways to use your sales funnel for lead generation:
1) Capture emails on landing pages for email nurture campaigns
2) Build up a subscriber list for sharing regular content that builds trust
3) Use retargeting ads to stay in front of people who visit your website or social media profiles but didn’t take action
4) Segment captured leads so you can personalize follow-up material and automatically trigger new lead nurturing campaigns based on how far someone has progressed through the buying cycle
5) Create content upgrades for popular blog posts or paid courses that help move prospects down your sales funnel
6) Segment leads by buying cycle stage and trigger content upgrades based on where prospects are in the funnel
7) Build out a sales team to handle qualified leads who expressed interest in your products or services (people with low buying cycle stages) and continue nurturing people further down the pipeline (those with longer buying cycles).
8) Build out a sales team to handle qualified leads who expressed interest in your products or services (people with low buying cycle stages) and continue nurturing people further down the pipeline (those with longer buying cycles).
9) Create content upgrades based on various stages of the sales funnel like how to get started, pricing, etc.
10) Use lead scoring to automatically assign higher priority projects and tasks within your business to someone on your team by the intelligence of what needs doing right then and there.
11) Use CRM software to determine what specific pages or content on your site are converting the highest number of leads
12) Set up email autoresponders for different stages of the sales funnel, so you can keep people updated about relevant products and services.
13) Trigger drip marketing campaigns based on what stage buyers are in their journey for maximum reach and effectiveness.
14) Create a free or low-cost eBook that’s worth at least $500 but only available if they opt-in to your email list. Then have an automated sequence send them regular emails with links to relevant resources throughout their buying cycle.
15) Run ads across social media sites like Facebook, Twitter, LinkedIn, etc. showcasing one benefit at a time from your product or service. When someone clicks on the ad, they’ll be directed to a landing page with a form that captures their info and delivers them into your sales funnel.
16) Use paid advertising across social media sites like Facebook, Twitter, LinkedIn, etc. to capture new leads and send them down your sales funnel for nurturing campaigns.
17) Create a dedicated drip campaign separate from your main email sequence for current customers who made a purchase in the last couple of weeks so you can build rapport and increase lifetime value.
18) Use Google Analytics to understand what’s converting the highest number of people into leads if you don’t have any other analytics toolset in place yet.
19) Create a swipe file of email templates that you can send to new leads and customers at different stages of the buying cycle.
20) Use Facebook custom audiences to retarget people browsing your site who didn’t take action (visit your pricing page, download an eBook, etc.).
21) Use a CRM tool like Pipe drive to keep track of who’s been contacted and how so you know who needs what kind of follow-up based on buying stage.
22) Create a drip email sequence for prospective customers with a free trial regardless of whether they use it or not so you can stay in touch.
23) Make sure your blog is getting updated regularly with relevant content, as this drives more readers back to your site which leads to better brand authority and trust as well as social media shares that lead people into your sales funnel.
24) Use paid advertising across social media sites like Facebook, Twitter, LinkedIn, etc. to capture new leads and send them to your sales funnel for nurturing campaigns.
25) Set up email autoresponders for different stages of the sales funnel, so you can keep people updated about relevant products and services.
Lead generation is an ongoing process that requires you to expand just as much as it requires you to maintain. It’s important not to get trapped too far up one side of the funnel over another. If anything, it’s a balancing act, and you want to carefully maintain your efforts across the entire funnel.
If you are not generating leads, your business is dead. Sometimes the best way to generate leads is to do so behind the scenes with your sales funnel. Capture emails on landing pages for email marketing services and nurture campaigns Build up a subscriber list for sharing regular content and updates Validate ideas on social media sites Test the words that trigger the greatest response on Facebook Ads Create a new landing page once interest has been generated Send targeted emails to specific areas of your sales funnel based on their action
Remember to focus on the highest-value opportunities. We all want to make more money, but it’s important not to get stuck in a rut with lead generation tactics. A great way to grow is by moving up and down your sales funnel testing new messages, tweaking messages you already have, trying out different ads across various platforms, changing up your email nurture campaigns from time to time, etc.