Case Study of IBM’s B2B “Every Second Counts” Marketing Strategy

Marketing Strategy

IBM is a global information technology and consulting company that has been in business since 1911. IBM serves clients across the globe by providing solutions such as cloud, cognitive computing and artificial intelligence. In order to appeal to its diverse customer base, IBM often focuses on B2B marketing strategies that have strong customers’ needs in mind. Buy SoundCloud plays at affordable rates. 


For example, IBM’s B2B marketing strategy for the healthcare industry often focuses on products that can help reduce costs for hospitals and other healthcare service providers.


IBM’s marketing strategy is based on the premise that every second counts. This has been a key focus for the company for some time, and it is reflected in their marketing approach. IBM’s B2B marketer aims to help businesses increase efficiency by providing them with real-time insight into their sales pipeline, allowing them to make better decisions about where they should focus their efforts and resources.

The “every second counts” slogan reflects this goal; it communicates how important it is for your business to be up-to-date with current trends and developments in order to stay competitive in today’s ever-changing environment.

Analysis of the B2B marketing strategy

IBM’s B2B marketing strategy is a good example of B2B marketing. The company has created an effective strategy based on the concept of “Every Second Counts”. IBM focuses on their core products and services, which are among the best in the industry. Their goal is to have every second count by providing value to their customers through services such as consulting and systems integration during every transaction or interaction with them.

IBM also focuses on their target market, which is primarily large companies. IBM understands that these companies have a lot of money and time invested in their IT infrastructure. This makes them a difficult audience to reach, but one that is highly valuable when it comes to B2B marketing.

Key takeaways from IBM’s B2B marketing strategy

IBM’s B2B marketing strategy was successful because it focused on the customer. The brand, products and services are what made IBM stand out in this industry. They were able to create a strong image of themselves as being reliable and trustworthy, which consumers could feel confident about purchasing from them.

Additionally, they used technology in their marketing strategy by integrating mobile devices into their campaigns so that people could access information at any time—even during meetings! This allowed them to reach out directly without having to leave their desks or offices; therefore making sure everyone was aware of new developments within the company at all times across multiple channels such as email blasts or social media posts.

Every second counts, especially in B2B marketing.

IBM’s B2B “Every Second Counts” marketing strategy highlights how to use the power of social media to reach your target audience. The campaign was launched with a video that featured IBM employees sharing their personal stories about what it means to care for others. The video went viral and received more than 1 million views within its first week, receiving coverage from TechCrunch, Mashable and Forbes among others.

The campaign included a microsite that featured a toolkit and other resources for IBM employees to share their stories and inspire others. The company also created a dedicated Twitter handle where people could share their own stories using the #EverySecondCounts hashtag.


We can see that IBM has a very strong grasp of the B2B marketing strategy. The company knows its target audience, understands their needs, and is able to respond to them in a timely manner. This type of strategy is important for businesses that have large amounts of money at stake when it comes time for new customers to begin buying from them.

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