You’re joining the most competitive search engine landscape in history if you just established a blog this year. You’re drastically limiting your growth if guest blogging isn’t a component of your marketing plan. It’s not 2008 anymore, so putting 500 words on a website or signing up for a dubious backlink directory won’t get you on page 1 of Google. You should step it up. This year, what ranks are high-quality, lengthy, media-rich, and pertinent blog posts with backlinks. (God, thanks Google for making us work harder.) Obtaining high-quality, pertinent backlinks from sites with high Domain Authority is also more important than ever, ignoring on-page SEO. What is the best way to obtain the most relevant backlinks this year?
What is guest blogging?
I experimented with guest blogging from January 4 to January 18, 2019. I went through each stage of the guest blogging procedure over the course of these 15 days. Finding the appropriate connections, cold email outreach, topic pitching, brainstorming and writing draughts, and finally submitting guest pieces to get them published were all parts of this process. I started emailing 68 different blogs on January 4 to see if I could submit a guest article. 28 of the 68 of these sites showed interest. I presented subjects to 18 of these 28 people. In the end, I had eight pieces published on these 18 sites in just 15 days. In fact, stories were published three days in a row on the final three days of the experiment—January 16, 17, and 18.
If you’ve ever pressed “publish” on a blog post, wait dreadfully until readers arrive. It’s not just you. It can be discouraging when you don’t immediately notice visitors because it takes time for your blog content to climb the organic search rankings. One of the best strategies to increase these rankings and establish your authority is by writing guest posts. You can increase your backlink profile and increase your visibility to a wider audience by making use of the readers and Domain Authority (DA) of other bloggers. Here are my top reasons for blogging as a guest.
- Building Your Domain Authority
Your domain authority (DA), which ranges from 0-100, is a measure of how well a website will rank in search results. Moz developed the domain authority metric, which combines a variety of metrics into a single score, including the total amount of links, linking root domains, social signals, TrustRank, and more. Guest posting is one of the finest techniques to increase your Domain Authority. You can add one or two links to your website when you contribute to other blogs. One of the most effective techniques to raise the domain authority of your website is to get these contextual, dofollow connections from high DA websites (and traffic).
Links pointing to your website from other websites are referred to as backlinks, also known as dofollow links or inbound links. Backlinks are seen by search engines like Google as a recommendation from the referring website, which increases the authority of your website.The more of these backlinks you obtain, the more search engines will view your content marketing efforts as reliable, beneficial, and worthwhile.
You can include one or two links to your own website in the body of your guest posts, as well as in your profile as the author.
Creating New Relationships with Bloggers
Ultimately, developing new connections with bloggers and influencers in your industry is the most significant advantage of guest posting. You’ll probably keep in touch with site owners long after your piece has been published because it’s a very collaborative blogging method. The secret is to add value. Send your draughts on time, reply to emails politely, and most essential, provide excellent content. You’ll have a better chance of preserving a healthy relationship by carrying out these actions. Last but not least, these connections may potentially lead to future chances for guest posting. Additionally, you can use your contacts to create additional creative ventures like podcasts, ebooks, and online courses, as well as co-marketing campaigns. Additionally, you can leverage these connections to obtain