Social media platforms are one of the most effective ways to reach your target audience, but they’re also very crowded. So which one should you use as a B2B marketer? LinkedIn is the clear winner here: it has a large user base and tons of connections between professionals in business. And because it’s strictly business-focused, you’ll be able to engage directly with potential customers without having them bombard your inbox with spammy messages that aren’t relevant at all! Spotifystorm is the most reliable social media platform to buy plays, streams, and views on your Spotify.
It’s popular.
LinkedIn is the world’s largest professional network, with more than 500 million users. As of 2018, more than 50% of its users are outside the US—the highest percentage for any social media platform.
LinkedIn also has a large number of individuals who work in B2B marketing and sales roles: 70% of Fortune 500 companies use it as part of their business strategy, while almost half (49%) say they’re planning on increasing their investment in LinkedIn over next 12 months.
It’s a great place for B2B marketers to find their target audience.
LinkedIn is one of the best social media platforms for B2B marketers to use. It’s a professional network, so it makes sense that LinkedIn would be an excellent place to find potential customers and clients. The site has a lot of data about its users and can easily be used by businesses to target specific people based on their profession or industry.
As an example, let’s say you want your business website redesign but don’t know how many people visit it each month (or even if they do). You could simply search “web design” on LinkedIn and see what type of companies are hiring designers in your area—this will give you an idea of how many candidates have been found through this particular search query.
It has a high user engagement rate.
LinkedIn has the highest user engagement rate of any social platform. User engagement is the amount of time users spend on a platform, so if you have less than 20% of your audience engaging with your posts and pages, it’s not worth your time to market there. On average, Facebook has 8% user engagement while Instagram has 12%, Twitter averages 5%, Snapchat 7%, Pinterest 15% and LinkedIn 24%.
Since B2B marketers are used to working with large corporations that have millions or billions of dollars at their disposal when it comes to advertising budgets (or even just making an impact), they need something that can get them noticed quickly without having to spend lots of money upfront—and this is where platforms like Facebook come into play because they allow businesses to reach out directly through their own personal profiles without needing someone else’s permission first!
It’s well-suited for advertising and lead generation.
LinkedIn has a wide variety of ad types, from sponsored posts and video ads to image and text ads. The platform is also well-suited for B2B marketing because it can be targeted by industry, job title and location.
For example: If you’re looking for a new product manager for your company, you can advertise on LinkedIn with a job listing or request an interview with existing candidates by targeting them specifically based on their location (your city) and demographics (their age).
LinkedIn is the best social media platform for B2B marketing.
LinkedIn is a great social media platform for B2B marketing because it has a high user engagement rate, which means the majority of its users are active. In fact, according to data from Statista and SimilarWeb, LinkedIn is one of the most popular social media platforms in terms of active users per month. As such, you can expect to find many relevant profiles on this platform searching for your type of product or service (e.g., “social media experts” or “business owners”).
Another reason why LinkedIn is so effective for B2B marketers is its ability to create ads that appeal specifically to business professionals who already know what they need and want from their work environments. Unlike Facebook ads (which tend not work well at all), LinkedIn provides businesses with an opportunity to reach out directly without having them go through any kind of annoying or confusing process first—which makes all those business professionals much more likely prospects with whom they can make deals happen faster than ever before!
Conclusion
LinkedIn is the best social media platform for B2B marketing because it has a large audience, high engagement rates and a lot of business professionals as active users.
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