The Complete Guide to Understanding Customer Relationship Management (CRM)

easiest CRM
Businesses and companies tend to have heaps of client and sales records. Using manual data management methods to perform any meaningful task on such data is a difficult task. In most companies, tracking purchases or details of a specific client is near impossible. The problem of data management is made worse by the fact that businesses and organizations generate data daily. This, therefore, calls for an easy-to-use system that helps store, access, and manage client data. Customer Relationship Management (CRM) tools are a boon from the software industry to help with managing heavy volumes of lead and customer data. Customer relationship management software and tools seamlessly organize clients’, leads’, and prospects’ data for businesses. Small businesses are not left out as there are simple CRM for small businesses. With the easiest CRM software taking over the market, companies find it seamless and beneficial to adopt automation. Businesses that plan to implement CRM tools must first understand what CRM is to enable a smooth changeover. In this article, we give a detailed guide to help business owners understand customer relationship management.

What Does Customer Relationship Management Mean?

CRM is a discipline that aims to better the client-business interaction, thereby maximizing benefits for both parties. CRM uses a combination of modern technologies and approaches. CRMs are not just for big and complicated businesses. Even small and Midsize businesses (SMBs) are increasingly favoring simple CRM solutions to improve sales instantly. Opting to implement an easy-to-use CRM also improves the business-client relationship immediately. Customer relationship management is an unending process that seeks to improve the lifecycle of the client-business relationship. The aim of easy CRM tools for businesses is to improve the quality of service to clients. This enables businesses to generate more revenue. For clients, CRM ensures that:
  • They get relevant and timely communication from the business,
  • Better customer support, and
  • Proactive services from businesses.
Businesses can choose the CRM tools of their choice, based on their business size, complexity, and customer base. For those who want to opt for less annoying CRM solutions which are easy to use and can be deployed quickly, simple CRM systems are the go-to choice. These are the easiest CRMs that are lightweight, and easy to train. So, now that you understand what a CRM is, one might ask, what are the benefits of CRM tools over manual data management methods?

CRM Systems vs Manual Data Management

The benefits of CRM tools discussed herein apply to both the easiest CRM tools and more complex CRM tools with multiple integrations.
  1. In-House Collaboration
Using manual data management, the marketing and sales team must be in constant communication, sharing data back and forth. This reduces the work efficiency of the involved teams. With easy-to-use CRM tools, whenever a marketer posts new lead details, the salespeople get notified immediately. This optimizes data transfer and communication between the departments. Once a salesperson closes a sale with a potential client or lead, the marketing personnel can also see the details. With this, marketing personnel can easily incorporate that sale into their sales and marketing turnover reports. Such simplified communication is key to empowering your business and employees to make quick decisions, thereby boosting their productivity.
  1. Insight Visualization and Sales Forecasting
In the modern era, running businesses based on mere intuition has proven to have subpar results. Organizations now run on data-driven decisions. When you decide to grow your business with digital marketing, you should be able to work on huge chunks of lead data that come in. This customer or lead data is often non-uniform, non-organized, and too high in volume. Hence, it becomes highly impossible to operate on such data without the right tools. Even for a midsized organization, the marketing and sales data gathered can often amount to big data that cannot be analyzed and interpreted manually. CRM software provides easy-to-use data analysis tools that marketing and sales personnel have come to appreciate. Even the simplest and easiest CRM tools can analyze big data and derive facts from it. An additional advantage of CRM tools is that they make intuitive visualization of analytics data. The tools present analytics data in easy-to-understand graphs and charts. These charts and graphs can be forwarded to upper management for making strategic business decisions. With insights from sales data, businesses can see which marketing and sales approaches have the highest turnover rates. The best performing approaches are fully adopted to get maximum sales. Running a business and making strategic decisions relies on the ability to forecast. CRM software use machine learning to give data-backed insights that help organizations prepare for the future. With market predictions, business personnel can make plans to overcome predicted challenges.
  1. Increased Sales and Revenue
Most businesses focus on getting new clients and ignore existing ones. This is detrimental to business revenues as it goes against existing sales facts. In business, it is easier for an existing client to make more purchases, thereby increasing revenue rather than getting new clients. The easiest CRM tools help businesses understand their existing client base better, thereby offering more personalized services and products. CRM tools can use historical customer purchase data to predict products or services that the client would want and makes recommendations. By understanding the existing client base better, a business can increase revenue. However, businesses can also use the easiest CRM tools to get new clients. Reports show that a business that perfectly uses CRM to increase revenue from existing clients and new clients can increase overall sales by above 80%.

Types of CRM Software

There are four types of CRM software that most businesses implement because they are the easiest CRM tools.
  1. Contact CRM
The contact CRM software stores all contact details of existing client leads and business prospects. This enables easy retrieval of contact data upon demand by business personnel. The CRM also gathers other relevant data, such as age, gender, etc. This data helps businesses understand their clients better.
  1. Leads CRM
Leads CRM is used by businesses to narrow in on clients and leads to make sales and increase revenues. This CRM stores information from the first interaction with a lead till when they make a purchase.
  1. Communication CRM
It is common to hear clients complain that every contact with a business seems like they know nothing about the client or the previous conversations with the organization. The conversation CRM is the easiest CRM to use, built around client conversations with business personnel. It allows marketing, sales, or customer service personnel to have previous conversation data when contacting a client.
  1. Marketing CRM
Marketing data about new leads and potential clients are often tough to manage. Marketing CRM incorporates the data in the other types of CRM and includes marketing automation too. The automation can categorize various leads and help marketing personnel nurture leads to convert them into customers.


The use of CRM software has enabled several businesses to rise to the top due to the marketing and sales automation they bring. With CRM tools, organizations can easily understand the needs and wants of their clients or leads and deliver fast turnovers. If you do not want to invest time and money in overbuilt CRMs, choose and deploy the easiest CRM for your business or organization for remarkable results in terms of client retention and increased revenues.


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